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Target Niche Markets for a Passport to Wealth

Brad Callen's Niche Finder

Brad Callen's Niche Finder Software

Successfully targeting niche markets can prove to be a passport to wealth online. People talk a lot about niche markets in online forums, but what does the term actually mean? Simply put, a niche market is a sub-category of a larger market. The people who buy products within niche markets are typically highly targeted, motivated buyers.

Further, the niches in which they buy often do not have a lot of advertising competition. This is because there are literally millions of niche markets out there and only a fraction of them have been discovered by online marketers. If you can find an untapped niche full of hungry buyers, you are virtually guaranteed to make money.

Finding hot niche markets with little competition takes some research. However, the research is straightforward to do and the tools to carry it out are readily available online for free. Some of the best ways to find hot niches involve looking at Google Trends and Yahoo! Buzz and also researching what is selling well on eBay. By looking at broader categories of items, you can dig deeper to break the categories down into niches.

Paid keyword research tools such as Micro Niche Finder can also be employed in the research process. Having all the necessary data easily accessible through the program interface tends to speed up the research process.

Let's say you discover "dresses" seems to be a hot search term on Google right now. Look around on Google for "dresses." You'll probably come up with millions of search returns. However, break it down to "organic cotton dresses for summer" and you will find far fewer sites. However, if you find at least 1,000 sites with this keyword and there are some paid advertisements on the search engine results page, you have in all likelihood got yourself a hot, virtually untapped niche market.

Online auction giant eBay makes it even easier to find hot niches. The main page of the site lists the top 10 categories being searched. These categories are broken down into sub-categories in the categories menu. From there, you can see just which sub-categories are overflowing with buyers. If there are comparatively few sellers, but lots of buyers, then that is a hot niche.

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