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The Importance of Page Titles for SEO
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When optimizing your website for good search engine rankings, you will see a great deal of success by putting carefully chosen, relevant titles on each of your website pages. Within any given website there are usually multiple pages and each of those pages should have a unique title.
In the context of search engine optimization, a Web page title is the text which is shown along the top of your web browser window when you are looking at a specific Web page. This page title is written in HTML code and it may or may not also be shown within the readable text of the page itself.
To create a title on your Web pages, you must put text into the HTML header area (between <head> and </head>) in the title tag. Any text inserted between <title> and </title> will show as the title for your Web page.
The text which displays as your page title is one of the most important factors for search engine optimization (SEO). Most search engines use this text to help determine what the page is about, and sometimes they will even use it to create the link for your search engine listing too.
This text is also sometimes used when someone creates a link to your website. If they do not manually intervene and create text of their own, many tools such as bookmarking buttons will automatically select the title of the page as the link anchor text. Therefore, careful selection of the title text can provide you with a rich opportunity to ensure the desired keyword or phrase is used.
When creating a Web page title it is important to try and use your primary keyword or phrase at the beginning of the title, or as close to the beginning as make sense. Do not try to repeat the words and phrases however, because this looks very unappealing and people will not click. This also looks spammy to many search engines and carries the potential risk of a sub-optimal listing, ranking penalties or outright deindexation.
If you have a website about essential meditation, then "essential meditation" would be the primary phrase to use in the title of your home page. If you have an internal page which is all about chakra meditation however, then you might want that page to have a title such as "Chakra Meditation Basics - Essential Meditation". This way the primary phrase for the chakra page is within the first few words of the title, and your overall site phrase is included as well.
If you have the words "essential meditation" first, and "chakra meditation basics" after that, then the search engines may rank that specific page better for essential meditation than for chakra meditation.
Many small businesses and new website owners usually put their business name into the website title area - or they have the exact same phrase as the title for every page. There are problems with both of these approaches though:
1. If your business name is catchy or creative, it may have nothing to do with your actual products and services. If your page titles say "company zen" that will not help people find you when they are searching for "surround sound".
2. A general website title on all pages is usually too broad to help search engines know the specifics of a given page. The search engines give preference to pages which have something unique in the page title, because it helps them deliver a better experience to their users.
Action Points for Good Page Titles
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