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Niche Marketing: Finding Your Niche, Targeting an Audience

Niche marketing is a type of promotional and marketing strategy that targets a specific audience with specific needs or interests. Niche marketing is an excellent strategy for those who are looking to expand upon their business, or even for young businesses that are just starting out. In many cases, the need of a specific audience is one that is not readily met by other companies, which can lead to a great deal of success for companies who do utilize a niche driven strategy correctly.

How Do You Find Your Niche?

There is no single way that works the best for a person or company trying to locate the particular niche that they want to market to. However, it is frequently recommended that one select a niche that means something to them personally. This does not necessarily mean that you have to be an expert in your given niche, or even particularly passionate about it. The niche that is best for you could be something that you have noticed is lacking, or a need that you or someone you know has had that was not met, or at least not easily met.

The success of niche marketing is based on the specified audience's level of need for it. Advertising basketball shoes is not an effective form of niche marketing; there are already several companies out there who are famous for their brand name basketball shoes. Of course, the target audience for a company that wants to market basketball shoes would most likely be comprised of athletes, professional athletes or amateur athletes, who are in need of a good pair of basketball shoes. If this was not already a niche that had been successfully marketed, it would be a good niche to market, but that need has already been met.

Especially when it comes to Internet Marketing, it is important to do the right research on your particular niche. This includes appropriate keyword research, which enables you to find out exactly what the specific needs for that niche are. For example, a person who is searching for information on landscaping may put in a search for palm trees. Effective keyword research can help you find the most common phrases that are entered in search engines that were related to palm trees. If a particular phrase, such as "queen palm tree" was searched enough times, you can rest assured that there is a need for it out there, and mold your marketing strategies to include "queen palm tree" if you have a business or sponsor a business that specializes in landscaping. Whatever niche you operate in, being able to determine the most searched keywords for your area of interest can give you tremendous insight into consumer behavior.

Now that you know that people use the Internet to search out your product or service, you are able to change your way of marketing to include the Internet and increase your chances of reaching people who are interested in what you have to offer. A common practice is for businesses to include keyword or keyword phrase related web content on their websites to ensure that they are effectively picked up by the search engines, this also has the benefit of providing genuine, free value to visitors.

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