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Marketing - Google News

• Marketing Automation & Search – 3 Strategies for Mutual Success - Search Engine Watch
  

  Marketing Automation & Search – 3 Strategies for Mutual Success Search Engine Watch This need to feed your automated marketing platform with whitepapers, guides, articles, videos, podcasts and infographics is great for those of us living in the top of the funnel. The content that will be created can be utilized and repurposed for SEO ...

• Friend or foe? The relationship between marketing and big data - live discussion - The Guardian (blog)
  

  The Guardian (blog)

  Friend or foe? The relationship between marketing and big data - live discussion The Guardian (blog) For a start, Kip Voytek from MDC Partners has highlighted how marketing departments can use big data to unlock new creative ideas. As well as inspiring, big data can also provide marketing teams with novel and exciting opportunities for customer ... and more »

• PayPal to increase marketing this year for offline push - Yahoo! News
  

  Yahoo! News

  PayPal to increase marketing this year for offline push Yahoo! News SAN FRANCISCO (Reuters) - PayPal, the online payment operation owned by eBay Inc, will increase marketing spending to support its push into physical stores, President David Marcus said on Tuesday. "You'll start seeing us amping marketing up later this ... and more »